ParkingEye Stand Blue Background
ParkingEye Stand Blue Background
ParkingEye Stand Blue Background

A DIFFERENT POINT OF VIEW

Let’s be honest. When you’re a car park management company yours is unlikely to be a brand people will warm to easily. ParkingEye wanted to change how people perceived them, showing that their focus is on efficient management of car parks and spaces rather than fines and clamps.

ParkingEye Colour Logo

A DIFFERENT POINT OF VIEW

Let’s be honest. When you’re a car park management company yours is unlikely to be a brand people will warm to easily. ParkingEye wanted to change how people perceived them, showing that their focus is on efficient management of car parks and spaces rather than fines and clamps.

ParkingEye Colour Logo

A DIFFERENT POINT OF VIEW

Let’s be honest. When you’re a car park management company yours is unlikely to be a brand people will warm to easily. ParkingEye wanted to change how people perceived them, showing that their focus is on efficient management of car parks and spaces rather than fines and clamps.

ParkingEye Colour Logo

ParkingEye Colour Logo

A DIFFERENT POINT OF VIEW

Let’s be honest. When you’re a car park management company yours is unlikely to be a brand people will warm to easily. ParkingEye wanted to change how people perceived them, showing that their focus is on efficient management of car parks and spaces rather than fines and clamps.

ParkingEye Case Study Sketches
ParkingEye Logo Design In Three Stages

CHALLENGING CONVENTION

ParkingEye’s existing brand was perceived as being too authoritative, even threatening. Our task was to set a new tone for the business, one that would challenge the stereotype – that all parking enforcement companies are elusive fine enforcers – and instead show ParkingEye as a friendly, open service provider with real integrity.

CHALLENGING CONVENTION

ParkingEye’s existing brand was perceived as being too authoritative, even threatening. Our task was to set a new tone for the business, one that would challenge the stereotype – that all parking enforcement companies are elusive fine enforcers – and instead show ParkingEye as a friendly, open service provider with real integrity.

CHALLENGING CONVENTION

ParkingEye’s existing brand was perceived as being too authoritative, even threatening. Our task was to set a new tone for the business, one that would challenge the stereotype – that all parking enforcement companies are elusive fine enforcers – and instead show ParkingEye as a friendly, open service provider with real integrity.

CHALLENGING CONVENTION

ParkingEye’s existing brand was perceived as being too authoritative, even threatening. Our task was to set a new tone for the business, one that would challenge the stereotype – that all parking enforcement companies are elusive fine enforcers – and instead show ParkingEye as a friendly, open service provider with real integrity.

ParkingEye Brand Guidelines
ParkingEye Case-study brand colours
ParkingEye Stationary
ParkingEye Stationary
ParkingEye Case-study pen
ParkingEye Business Cards One White One Blue
ParkingEye Case Study Keychain

A BRAND TO BELIEVE IN

First, we worked with ParkingEye to understand the aims of the business and the ‘language’ of the new brand. Then we set about developing a brand that would fulfil a dual purpose of having the integrity and professionalism expected by clients including the NHS, and be a reassuring presence for car park users.

A BRAND TO BELIEVE IN

First, we worked with ParkingEye to understand the aims of the business and the ‘language’ of the new brand. Then we set about developing a brand that would fulfil a dual purpose of having the integrity and professionalism expected by clients including the NHS, and be a reassuring presence for car park users.

A BRAND TO BELIEVE IN

First, we worked with ParkingEye to understand the aims of the business and the ‘language’ of the new brand. Then we set about developing a brand that would fulfil a dual purpose of having the integrity and professionalism expected by clients including the NHS, and be a reassuring presence for car park users.

A BRAND TO BELIEVE IN

First, we worked with ParkingEye to understand the aims of the business and the ‘language’ of the new brand. Then we set about developing a brand that would fulfil a dual purpose of having the integrity and professionalism expected by clients including the NHS, and be a reassuring presence for car park users.

ParkingEye Case Study Brochure Front Cover Close Up
ParkingEye Case Study Brochure Front Covers
ParkingEye Case Study Brochure Inside View

PUTTING THE BRAND TO WORK

ParkingEye’s branding is hard at work across the business, from car park user literature to client packs and exhibition stands. The results have repositioned the business, and helped make it a consistent, authoritative voice in the sector.

PUTTING THE BRAND TO WORK

ParkingEye’s branding is hard at work across the business, from car park user literature to client packs and exhibition stands. The results have repositioned the business, and helped make it a consistent, authoritative voice in the sector.

PUTTING THE BRAND TO WORK

ParkingEye’s branding is hard at work across the business, from car park user literature to client packs and exhibition stands. The results have repositioned the business, and helped make it a consistent, authoritative voice in the sector.

PUTTING THE BRAND TO WORK

ParkingEye’s branding is hard at work across the business, from car park user literature to client packs and exhibition stands. The results have repositioned the business, and helped make it a consistent, authoritative voice in the sector.

ParkingEye Exhibition Wall Display Posters
ParkingEye Exhibition Display Stand
Terms of Business
Top